Direct Sales
Recruiting
Bring Your Recruiting Online
As a direct sales business owner,
you know that recruiting new consultants is an important part of building your
business. If you’ve been recruiting out in the real world for any amount of
time, you also know that many times it’s not an easy task. You post flyers
around town, talk to party hosts and guests, yet still you don’t have the team
in place you’d like to have so you can sit back and relax a bit. Do you find
yourself asking “Now what?” or “Where can I possibly go next?” Have you ever
thought about recruiting for your direct sales business online?
Creating a website dedicated to your direct sales business can bring in more
sales, but can also be set up to help you recruit those interested in joining
your team. Setting up a website can cost as little as $20 a year and recouping
that cost can easily be done. One recruit will more than likely bring you more
than enough commission to cover the annual cost of hosting and domain
registration.
Designing your website to accommodate those interested in becoming consultants.
Set up a specific section of your site dedicated to visitors who want to learn
more. Be sure to include contact information so they can get in touch with you
to talk about the opportunity and receive answers to any questions they have.
Once you have a team in place you can even conduct training sessions online,
offer training material to them right on your website and more.
Taking your recruiting efforts to the Internet opens the door for serious growth
and income potential in your business. It also affords you more time to enjoy
life, instead of working it away with home party after home party, in order to
reach your income goals.
Why limit yourself and miss out on possible top of the line recruits just
because they aren’t in your reachable area offline? The potential in direct
sales recruiting online is huge, don’t miss out.
How Do I Generate More Online Leads for My Direct Sales Business?
Here’s a question I recently received from a subscriber who was looking for more
leads for his direct sales business. He wrote:
*Question*: My wife and I have been an associate for a particular company for
several months now and we are indeed very happy with the products and support
training.
Our problem is getting other people to view our link or getting them to open it
at all, I suppose. We need to expand our effort to new associate recruiting and
would like your input as to how we might do this.
Thank you for reply to this letter.
*Answer*: Thanks for the question. I know that the problem you face is what many
direct sales reps face as well. Right now, you are using the website that the
company provided to you. It’s the same site that the other reps are using and it
really doesn’t say much about the two of you as unique people.
Your site also makes people enter a code before even viewing it. I understand
that this is so you can get credit for any referrals, but you’re creating an
extra step for your users. People have to remember the code, type it in or even
copy and paste it, which unfortunately, is something a lot of people won’t
bother to do.
People use the Internet because it’s easy and they want to surf around quickly,
without having to jump through hoops. You want your information right in front
of your prospect when they get to the site.
Obviously, this is the way the company has set up the website and they probably
aren’t going to change that…but honestly…I don’t think that matters. The two of
you need your own unique online presence and need to generate your own leads.
Here’s why:
Who knows what will happen with your relationship with your company. They are a
highly reputable company that’s been around for well over 100 years, but you
have no idea what the future holds. If the company decided to no longer offer
the direct sales opportunity or one day, the two of you decide you just don’t
want to work with the company…what happens?
Your business is gone!
That’s no good. I recommend that you keep your online presence separate from the
company you are working with, so it really is your OWN business and you can
maximize your income. You can generate leads that might be interested in your
opportunity and you can make them other offers through affiliate programs or you
might even want to create your own information products down the line.
Think of what unique perspective you give to your business. Are you great cooks
who can show people how to make delicious meals with those products? From the
recruiting side, you can also figure out a unique perspective, but make it a
product focused one. Your best recruits will be people who have the same
interests as you…not just people who want to make money online.
You can start by creating a list to promote your products and another to find
recruits. I’d create two separate websites for this because some of your best
customers will never be interested in the opportunity, so don’t confuse your
visitors.
For the product list, you can share recipes, information about using the right
herbs and spices, etc.
For the recruiting one, you can give information about starting a home business,
show how fun it is to sell these types of products, etc….all from your own
perspective. All these subscribers you gather now belong to you. If you decide
to move in a new direction with your business, you still have these subscribers
and you can continue to deliver quality information to them…and earn an income
too.
Just remember, this is your business and you want to have complete control AND
maximize your income.
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Alice Seba is a full-time Internet marketer that helps direct sales reps
maximize the performance of their online presence. For more online direct sales
lead generation tips, sign up for free at
OnlineDirectSalesLeads.com
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